Data Privacy Happenings
Hello from MineOS's monthly newsletter, The Privacy Mindset! 👋
Today, May 25, 2023 is the 5-year mark of the EU's GDPR entering into effect and forever changing the internet.
For too many individuals, that change simply meant an abundance of bothersome cookie consent banners that didn't present a clear opt-out anyway, but that just goes to show the work the privacy sphere still has to cover to bring data privacy to where we all know it should be.
For many businesses, the GDPR meant getting their act together and treating compliance more seriously than ever. To those companies, we say "thank you."
For other companies, like Meta, the GDPR meant needing to find legal loopholes to continue extremely profitable data collection and transfer practices. To Meta's surprise, privacy advocates called them out for this and brought a lawsuit forward virtually the minute GDPR entered into force.
This week, five years and many, many legal steps later, Ireland's Data Protection Commission has thrown down the gauntlet in the form of a record-breaking $1.3 Billion fine.
The legal saga with Meta has been complicated, but it essentially boils down to illegal data transfers Meta conducts from the EU to the U.S., particularly in light of the Privacy Shield between the two being struck down as insufficient in 2020.
Meta has nearly exhausted its options in this fight, and while the company issued strong remarks against the Irish DPC's fine and warnings to end data transfers to the U.S. and bring its European operations into compliance within six months, there may not be recourse to do anything other than pay the $1.3 Billion and move on.
The other endgame, of having its services banned in the EU and European assets potentially seized, is much, much worse for the company.
What does this mean for GDPR? For one, it has in fact had a positive effect on corralling some of Big Tech's most exploitative data practices, but EU regulators have not been on the same page consistently enough to extend enforcement to a universal measure.
This has left cracks in the application of the regulation, leading to confusion, brazenness from companies like Meta in trying to litigate away objective violations, and subpar PR that has not properly informed enough citizens worldwide of their data rights.
The largest fine in GDPR history is a nice and convenient bowtie for the regulation's fifth anniversary, but we all have to hope the next five years feature a more cohesive narrative, one where companies know exactly how to comply and take the steps to invest in innovate tech in order to do so, and the public becomes even more capable and willing to exercise data rights and reclaim their digital footprint.