Data Privacy Happenings 📰
Hello from MineOS's monthly newsletter, The Privacy Mindset! 👋
Big Tech and the EU have a bit of an adversarial relationship when it comes to data privacy and protection, with the Silicon Valley giants bearing the vast majority of the financial brunt of enforcement in the past half decade.
Meta has been hit with numerous 9-figure GDPR violations, and the EU AI Act will also likely touch the social media giant as it attempts to use the platform's user content to train its own AI.
Beyond GDPR, the Digital Markets Act hasn't gotten enough attention as a viable sword of data privacy. The DMA is designed specifically to combat Big Tech and uncompetitive market practices, and it's made an impact even within its first year on the books.
Apple made adjustments to its App Store operations back in January in response to the DMA, but they did not do enough, as the EU announced several weeks ago that Apple was in violation of the DMA.
EU Commissioner Thierry Breton noted, "We have reason to believe that the App Store rules not allowing app developers to communicate freely with their own users is in breach of the DMA."
Apple and Meta aren't taking these compliance challenges lying down, as both have decided to withhold products from the EU in retaliation. Meta will not be releasing a multimodal AI model there, and Apple will not release Apple Intelligence features on the continent.
Meta, of course, is in the middle of the pay-or-consent drama as the company tries to navigate around several GDPR decisions against the company's data processing activities, but the avalanche of compliance mandates and decisions has seemingly pushed some of Big Tech over the edge.
Where do we go from here? It's hard to say, but things could get messy, and we need to see how much of a stomach the EU has to stare down these types of threats.
On one hand, EU users might suffer from missing out on the newest updates from companies that are ever-present in people's lives, but on the other, Europe cannot blink once data protection regulation is meaningfully challenged, otherwise it renders the laws toothless.
Oftentimes people get much too caught up in the regulation itself and not the enforcement of the regulation, because without the latter, the former is really nothing more than guidelines, hoping companies will act on good faith. How enforcement is carried out in response to Meta's and Apple's actions will go a long way in the future of data protection.